Who the f*ck we are – HARDOT
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Who the f*ck we are

”HARDOT was created in order to break the most important rule in shoe wear manufacturing. I wanted to replace the inner side of the shoe (backside) creating something innovative and different. I cut the backside of the shoe and replaced it with metal on skin… and it is working amazingly well!”

- Dana Iuga
Success is when oportunity meets preparation! With my previous business experience, I co-founded Hardot driven by ambition to monetize my passion. Hardot is the living proof that you can achieve anything you set your mind to. It is exclusive for ambitious women with a “can do” attitude.”
Alina Popa
- Alina Popa
HARDOT is a luxury Romanian shoe brand, born from the passion for shoes of the designer Dana Iuga and the business initiative of her partner Alina Popa. By creating the Hardot brand we wanted to break the rules in the shoe industry and make the woman remarkable. Think your Hardot shoes as your strong point. We will take care of the rest.